David Mitchell, Executive Vice President – External Affairs, Communications & Innovation, shares insights on leadership, strategy, and how innovation is transforming the way we connect.
We are proud to share David Mitchell’s feature in LIMRA’s November edition of MarketFacts in which he explores how curiosity, continuous learning, and empathy fuel innovation and leadership in today’s evolving insurance landscape.
Curiosity and Continuous Learning
After nearly 40 years in the industry, David credits curiosity and a commitment to learning as the key to staying motivated and innovative. His pursuit of a master’s degree in innovation later in his career reinforced the power of exploring new ideas and applying them in meaningful ways.
Innovation at the Core
Innovation isn’t just about technology—it’s about creating better connections. At Boston Mutual Life, innovation drives customer experience improvements through journey mapping, persona development, and anticipating expectations. The goal: delivering personalized, meaningful service that evolves with customer needs.
Leadership and Strategy for Growth
David’s priorities for the year center on growth and retention, balancing technology-driven outreach with the human touch that defines Boston Mutual Life. In a climate of economic uncertainty and shifting consumer behaviors, empathy and curiosity remain essential leadership qualities.
Navigating Consumer Shifts
From the shrinking middle class to the challenge of selling intangible products in an instant-gratification world, David emphasizes transparency, education, and trust as critical to overcoming skepticism and building lasting relationships.
Read David’s full article in LIMRA’s MarketFacts November edition here.